Studies and field tests conducted over a 10 year period show that well marked vehicles are 30 times less likely to be involved in road traffic accidents, compared with unmarked ones.2 Retro-reflective conspicuity tapes for vehicles have become essential tools in increasing the visibility of vehicles and reducing roadway casualties. The 3M range of vehicle conspicuity tapes using allows vehicles to be seen up to nine seconds earlier than unmarked vehicles, allowing for considerably longer reaction times3. In addition, they are highly durable, easy to apply, and meet or exceed regulations and guidelines set out in UK roadway legislation. A report by the US National Highway Traffic Safety Administration (NHTSA), published in January 2015, estimates the lives of 2,660 people were saved from 1960 to 2012 by conspicuity tape on heavy trailers. NHTSA’s 2001 evaluation estimates that retro-reflective tape would save 191 to 350 lives per year.4 NHTSA’s July 2015 evaluation estimates the tape reduces side and rear impacts into heavy trailers by 41%.4
40 per cent of collisions occur in the hours of darkness According to research by the Department for Transport, road casualty statistics show that 40 per cent of collisions occur in the hours of darkness.5 Retro-reflective ECE104 vehicle conspicuity tapes have become vital tools in increasing the visibility of larger vehicles on the road at night and in poor weather conditions. In July 2011, European Governments introduced the mandatory ECE104 regulation for Heavy Goods Vehicles (HGVs) over 7.5 tonnes and trailers over 3.5 tonnes. The 3M range of ECE104 Approved Tapes clearly outline the rear, sides and front of the vehicle. A marked HGV may be seen up to nine seconds earlier than an unmarked one, allowing for considerably longer reaction times